Is It Still Paint?
Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?
Aura paint covers like no other – even the deepest shades never require more than a second coat. Its fast-drying formula lets you recoat in as quickly as an hour and touch-ups are seamless. Aura paint’s proprietary Colour Lock® Technology locks in colour for incredible colour depth and durability that won’t fade over time and wear. Low VOCs and low odour keep the environment healthier, too. Aura paint is available in the entire Benjamin Moore colour palette of over 3,600 hues along with their popular Affinity® Colours – 144 harmonious colours that complement every style.
Benjamin Moore Aura offers the most advanced way to bring colour to your world with the next generation of paint that simplifies your life. Our patented breakthrough paint technology, called Colour Lock, is the only one of its kind in the industry, bringing you a discernibly richer, truer colour, paired with incomparable performance.
Recycling, buying organic, using energy efficient products – these are just a few of the choices you make every day to help the environment. With Natura paint, you have an environmentally friendly option when it comes to painting the interior of your home, and you can count on the beauty and quality you expect from Benjamin Moore. Unlike most environmentally friendly paints, there are no compromises with Natura. It covers easily and beautifully, and because there are zero VOCs in both the paint and the colorants, you can choose from more than 3000 gorgeous colours. Natura is virtually odourless.
The timelessness of Collection paint is its perfect balance of functionality and aesthetics. Collection paint stands up to today’s active lifestyles in colours and finishes that create the home you’ve always imagined - a promise that has been met generation after generation. Collection paint’s washable, mildew-resistant, and stain-release formula ensures the look you love is the look you keep.
Interior paint that’s style and budget-conscious, ben® is a superior quality coating that applies and cleans-up easily, and dries to a strong, durable finish. Indulge your sense of style without sacrificing great design or your budget. Available in over 3,000 colours in flat, eggshell and semi-gloss sheens.
The Benjamin Moore Super Spec HP line features a complete selection of high performance coatings for any residential or commercial maintenance project. These products are easy to apply when following simple label instructions and most do not require any special skills or equipment. The Super Spec HP line offers the same premium quality maintenance products that are synonymous with the Benjamin Moore name.
When only the very best will do, choose premium quality Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.
Benjamin Moore offers a complete finishing system for both your home’s interior and exterior wood. From functional surface preparation products to a comprehensive collection of stains in varying opacities and captivating colours, Benjamin Moore has the perfect product to protect and enhance the beautiful wood elements of your home.
Take colour to another dimension with Benjamin Moore® Studio Finishes® – a collection of stunning Clear and Metallic Glazes, and luminous Pearlescent hues that capture and reflect the beauty of light and colour in ways that transform everyday surfaces into stunning design elements.
A premium-quality, 100% acrylic paint that combines the decorative beauty of an elegant finish with excellent durability and ease of application. Regal Select is self-priming on most substrates.
A premium-quality waterborne alkyd enamel that delivers the desired flow and leveling characteristics of a conventional alkyd paint. It provides a tough finish that stands up to repeated washing. It is easy to apply, resists spattering, has excellent open time, and cleans up with soap and water.
Specifically formulated for ceilings, Benjamin Moore Waterborne Ceiling Paint is ultra-flat — the flattest finish Benjamin Moore offers — hiding common ceiling problems for a look that is virtually flawless. Waterborne Ceiling Paint is available in any color, is spatter resistant, and has ample open-time to ensure every interior paint job is outstanding, from top to bottom.
Aura Matte Finish is part of an innovative paint and colorant system integrating the best technologies to deliver superior durability for any color, along with the promise of long-lasting beauty. In addition to using 100% acrylic latex, proprietary resins have been incorporated to give this interior paint its extraordinary performance properties.
An acrylic blended latex primer designed for multiple uses. For new or previously painted drywall construction, plaster, composition board, non-bleeding woods and concrete. Suitable for exterior masonry and block construction that is in sound, chalk free condition.
With our exclusive Colour Lock™ technology, Aura brings you discernibly richer, truer colours that stay true over time. Visibly thicker, Aura offers extreme hide so it covers dark colours and imperfections in fewer coats. The ultimate in performance and durability, Aura also contains zero VOCs* and is low odour.
*Zero VOC according to EPA Method 24
Aura Exterior combines the outstanding advantages of our proprietary resins and Colour Lock™ technology to deliver rich, full colour and unprecedented durability, even in the harshest weather conditions. Aura protects against cracking, peeling, and fading, and is mildew- and stain-resistant. Aura Exterior comes with a Lifetime Limited Warranty.
Aura Grand Entrance creates a smooth, hard film that is as durable as it is beautiful. It delivers a rich, lustrous finish that will retain its gloss and colour for years. It provides easy, smooth application with low VOCs and low odour.
REGAL Select is a trusted premium paint that offers outstanding durability and washability in a wide variety of finishes. Trusted by consumers and professional painters for more than 50 years, it delivers excellent hide and coverage for a perfectly uniform finish that stands up to the activity of everyday life. It also contains zero VOCs* and is low odour.
REGAL Select Exterior High Build is a premium waterborne acrylic paint tinted through our proprietary Gennex colorant system. It offers a thick, high-build formula engineered for optimum hide and fewer coats. With easy application by brush or spray, this coating offers excellent flow and levelling and a superior performance for all your exterior projects.
Benjamin Moore NaturaTM is Benjamin Moore’s most decorated and environmentally friendly paint with zero VOCs* and zero emissions**. Its patented formula, tinted with our patented zero VOC Gennex® colorants, form Benjamin Moore Natura’s “Green Without Compromise®” performance. Benjamin Moore Natura is safer for the home, buildings and the environment. It provides a durable, beautiful finish and is available in thousands of colours.
**Zero emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010
ben® interior paint delivers a quality coating that applies easily requiring no previous painting knowledge. It has zero VOCs, low odour and dries quickly allowing the room to return to service the same day. ben is available in thousands of colours in flat, eggshell and semi-gloss finishes.
Take colour to another dimension with Benjamin Moore® Studio Finishes® - a collection of coating designed to create unique, dramatic effects or faux finishes. Metallic Glazes, sand texture or hammered metal are just a few of the finishes to capture and reflect the beauty of light and colour to transform everyday surfaces into stunning design elements.
When only the very best will do, choose premium Benjamin Moore Fresh Start primers. Their unsurpassed performance ensures a successful project with superior results. Fresh Start primers are specially formulated for any type of substrate preparation and provide a complete system that is designed to maximize the performance and longevity of the Benjamin Moore topcoat.
ARBORCOAT is a complete line of Waterborne and Classic Oil Finishes that utilizes next generation stain technology to resist the exterior elements and extend the life of outdoor living spaces. It’s designed to protect wood from harsh UV rays and water damage. You’ll love the timeless palette of driftwood grays, warm russets, and woodland greens.
A premium quality waterborne alkyd that delivers the unique application and performance of conventional oil paint with the low odour/low VOC and soap and water clean-up of waterborne finishes. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. The perfect paint for kitchen cabinets and all types of interior trim and woodwork.
Benjamin Moore Chalkboard Paint, available in any colour, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints – and with lots of fun colours to choose from, the blackboard no longer has to be black.
Quick-drying, high gloss enamel providing outstanding rust inhibition with excellent colour retention and weather resistance. Washes easily and produces no unpleasant odour during application.
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colours, professionals will appreciate its excellent hiding and touch-up properties, good flow and levelling, easy application, and soap-and-water cleanup.
A premium quality, quick-drying latex floor enamels for interior or exterior use on unpainted concrete (new or old) and previously finished wood or concrete floors. Available in Low Sheen and High-gloss that provide excellent colour and gloss retention that are resistant to soaps, detergent, grease and oil.
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colors, professionals will appreciate its excellent hiding and touchup properties, good flow and leveling, easy application, and soap-and-water cleanup.
Introducing Concepts, our new line of interior paint that lives up to Benjamin Moore's high standards while offering great value. Starting at only $24.99 per gallon, low-VOC Concepts is available in thousands of colors. Find your perfect color and enjoy priceless results.
Benjamin Moore® Color Stories™ Paint Samples allow you to "try on" a color from our one-of-a-kind full-spectrum Color Stories™ collection before you commit to the time and expense of painting an entire room. By sampling a color at home, you'll get the most accurate sense of how the color will actually look in the room. Each Color Stories™ Sample is formulated with AURA® Interior Latex Paint, Eggshell Finish.
A superior quality, high hiding, alkyd flat paint specifically designed for recoating surfaces previously painted with calcimine material. Alkyd Calcimine Recoater covers most wall, ceiling, and trim surfaces in one coat, provided the surface is in good repaint condition, and color change is not extreme.
Benjamin Moore is proud to offer a range of exterior products through our Super Spec line.
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